---
title: 20. Shelley Brander - Loops Productions
description: In this episode, Shelley discusses creating an empathetic brand and how she continues to evolve as a leader amid all of her responsibilities.
---

<https://blog.hogantaylor.com/how-that-happened>

# [20. Shelley Brander - Loops Productions](https://blog.hogantaylor.com/how-that-happened/shelley-brander)

 Written by [Robert Wagner, CPA, Advisory Partner](https://blog.hogantaylor.com/how-that-happened/author/robert-wagner-cpa-advisory-partner) | Apr 13, 2020 2:18:00 PM

[Shelley Brander](https://www.linkedin.com/in/shelley-brander-1150b75) is the Founder and CEO of[ Loops Productions](https://loopslove.myshopify.com/), a luxury yarn boutique that offers a brick and mortar storefront and produces online, instructional classes that are consumed around the world. Loops Productions is a Tulsa-based company that has rapidly grown their online and global presence.

Fifteen years ago, Shelley launched Loops Productions, with plans to establish a franchise model. She saw a need for classes that connect people, not only locally, but all around the world, so Shelley launched LoopsClub, a membership to a virtual community with celebrity yarn professionals.

In this episode, Shelley discusses creating an empathetic brand, creating a genuinely impactful business, and how she continues to evolve as a leader amid all of her responsibilities.

#### Episode Resources

- "Untangled: A step-by-step guide to joy and success for the modern yarn lover" by Shelley Brander - [https://www.amazon.com/Untangled-step-step-success-modern/dp/179822416X](https://www.amazon.com/Untangled-step-step-success-modern/dp/179822416X)
- "Shoe Dog: A Memoir by the Creator of Nike” by Phil Knight - [https://www.simonandschuster.com/books/Shoe-Dog/Phil-Knight/9781501135927](https://www.simonandschuster.com/books/Shoe-Dog/Phil-Knight/9781501135927)
- "Masters of Scale Podcast" by Reid Hoffman - [https://mastersofscale.com/](https://mastersofscale.com/)

This episode is now on Apple Podcasts, Google Play, Spotify, Stitcher, or wherever you listen to podcasts. You can also listen via the podcast player embedded above.

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[View full post](https://blog.hogantaylor.com/how-that-happened/shelley-brander)

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