Shelley Brander is the Founder and CEO of Loops Productions, a luxury yarn boutique that offers a brick and mortar storefront and produces online, instructional classes that are consumed around the world. Loops Productions is a Tulsa-based company that has rapidly grown their online and global presence.
Fifteen years ago, Shelley launched Loops Productions, with plans to establish a franchise model. She saw a need for classes that connect people, not only locally, but all around the world, so Shelley launched LoopsClub, a membership to a virtual community with celebrity yarn professionals.
In this episode, Shelley discusses creating an empathetic brand, creating a genuinely impactful business, and how she continues to evolve as a leader amid all of her responsibilities.
This episode is now on Apple Podcasts, Google Play, Spotify, Stitcher, or wherever you listen to podcasts. You can also listen via the podcast player embedded above.
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